UI/UX design focuses on creating digital products, such as websites and apps, that are both visually appealing (User Interface (UI)) and easy to use and enjoyable (User Experience (UX)). UX designers ensure a smooth user journey by understanding user needs and designing the overall experience, while UI designers focus on the look and feel, creating the tangible visual elements like buttons, colors, and layouts that users interact with directly. Together, they work to make digital interactions intuitive, efficient, and satisfying for use.